Pakistan is home to a wealth of under-leveraged, high-potential businesses, but three structural barriers prevent investors from capturing their value:

The most difficult barrier is discovery—finding reliable businesses. Yet, when identified, these opportunities still deliver returns exceeding benchmarks of established asset managers such as Arif Habib, Al Meezan, and AKD. Amanah Capital leverages an extensive business network across Pakistan to source such opportunities.

Investment Thesis

Over the next 7 years, Amanah Capital will identify and hold high-growth businesses, building a trusted track record and institutional-grade investment systems. This foundation will allow us to institutionalize our strategy and position Amanah Capital as Pakistan's first trusted Shariah-compliant private equity–portfolio hybrid.

Key Highlights

• Liquidity buffer: ≥10% at all times
• Governance safeguards: Audited reporting, Islamic finance compliance, board oversight

Structure

Amanah Capital is a Private Limited company being registered in Pakistan, and will be operating under full compliance with SECP regulations and Shariah principles.

Founders & Management

Portfolio Allocation

• 10% Halal Fixed Income Funds: Ensures liquidity buffer to cover short-term operational needs. A key lesson from experience is that liquidity cannot be compromised.
• 20% Public Equities: Exposure to Shariah-compliant listed firms via the KMI-30 index, providing diversification and equity market upside.
• 70% Private Businesses: Majority allocation toward high-growth SMEs and operational businesses where Amanah Capital has a direct role or equity stake.

Action Plan for 70% Allocation (Phase I): Cloth Imports & Wholesale Distribution

Market Rationale: Pakistan's wholesale textile market is fragmented and inefficient, with strong demand for high-quality imported fabric.

Execution Model: Bulk sourcing from Luthai Textile (China) at $1/m² (~PKR 380/m² landed). Distribution network already secured via prior operator relationships, including outlets like Al Karam, Outfitters, and Chester Bernard.

Pricing Power: With an all-in cost of PKR 380/m², resale at PKR 600–620/m² provides a sustainable margin well below retail parity, ensuring competitive advantage and buyer stickiness.

Blended Annual ROI Expectation

Medium-Term Strategy

Expand into additional SME ventures including food distribution, retail, and technology, leveraging accumulated profits and governance frameworks to build a diversified portfolio of high-performing assets.

Long-Term Vision

Transition into a diversified multi-asset investment firm with increasing allocation to liquid halal asset classes (stocks, sukuk, Islamic funds) while retaining aggressive exposure to high-growth private equity opportunities. This balanced approach ensures both stability and exceptional returns.

The Company will operate on an equity-financed model, with no loans or interest obligations. Minimum investor participation is PKR 2 million. Founders will also commit their own capital to ensure alignment of interests.

Profit Distribution

Investors may only take dividends once annually from any profits that may fall in their share. This policy will be reviewed by the Board each year to ensure it continues to serve the best interests of all stakeholders.

Cash Flow Cycle

Operational risks such as FX exposure, security of inventory, regulatory compliance, and retailer defaults are actively managed under the Company's structured Risk Management Framework (see Section 7).

Textile Imports & Wholesale Distribution

Pakistan's textile and apparel sector is valued at approximately USD 20–25 billion annually, with the local wholesale cloth trade alone estimated at PKR 400–500 billion. A large portion of this supply chain is dominated by informal wholesalers who often lack governance, transparency, and efficiency.

By introducing professional management, structured supply chains, and robust governance practices, the company is positioned to capture meaningful market share in this fragmented segment. The focus will be on importing quality blended fabrics from China and supplying them at competitive prices to local retailers, enabling predictable demand and sustainable margins.

Equity Investment in Food Sector (Dessert Business)

In addition to textiles, the company has committed to building long-term exposure to Pakistan's rapidly growing food and beverage sector. A strategic equity stake (40% ownership in a dessert brand branch, against PKR 4 million investment) provides access to a high-growth consumer market.

The operator is already a proven entrepreneur, successfully running a youth-focused chicken brand, with the dessert concept launched six months ago showing strong early traction. This is designed as a passive yet high-yielding investment, where operations remain independently managed by the brand owners, while the company benefits from recurring profit flows.

Specialty Export: Afghan Saffron

A further opportunity lies in the global halal and premium food export market. The company intends to establish an in-house team for marketing, packaging, and logistics of high-grade Afghan saffron, which will be packaged locally and exported to Middle Eastern markets.

The capital requirement for setup is minimal (≈ PKR 1.5 million), but the upside is substantial given regional demand for high-quality saffron. This line also enhances portfolio diversification by adding a light-capital, operations-driven business with strong export potential.

Macro Drivers of Growth

• Rising urban middle-class purchasing power, driving sustained demand (roughly USD 30-50 million annually) for branded apparel and consumer goods.
• Rapid retail expansion from leading domestic brands such as Khaadi, Outfitters, and Al Karam.
• Increasing preference for premium, imported fabrics and specialty food products.
• Strong appetite in the Middle East for high-quality, packaged halal products (unmet demand of roughly USD 25-30 million across the Middle East).

Why Us?

The company operates at the intersection of strong networks, disciplined financial principles, and proven market access. With established connections across Pakistan, we are positioned to source unique opportunities often inaccessible to traditional players.

Our adherence to Islamic finance principles and full-transparency reporting has already built early investor trust. Moreover, our established distribution links with leading retailers and fashion brands such as Al Karam, Outfitters, and Chester Bernard provide a direct channel to high-quality, recurring demand.

Edge Over Competitors

Unlike the largely informal wholesale market, our business model is defined by scale, governance, and liquidity strength:

Accelerating Deal Flow vs. Capital Constraints

Perhaps the most compelling validation of our model is the pace of opportunities we encounter. Our deal flow—ranging from textile imports to F&B equity stakes and specialty exports—is expanding at a rate faster than the capital currently available.

Each month, we identify high-quality investment opportunities capable of generating steady and resilient income streams, often with built-in hedges against external pressures such as forex volatility, shifting geopolitical climates, and local market instability.

The Company has identified key risks inherent in its business model and established mitigation strategies to ensure operational resilience and financial stability:

Board Structure

The company will maintain a SECP-compliant board of fewer than or equal to 50 members, consisting of the two co-founders and selected directors. Strategic decisions related to capital allocation, governance, and structural investment policy will require formal board approval.

Operational investment decisions, particularly within the 70% "market opportunities" portfolio, will primarily be executed by the operational partners after revising business decisions made in formal board meetings.

Audit & Reporting

To ensure transparency, quarterly investor reports will be issued, and an independent audit will be conducted annually. All reports will be prepared in accordance with international accounting standards and Shariah compliance requirements.

Exit Options

Long-term exit avenues include a potential IPO or structured buyouts, ensuring scalability and institutional-grade investor protection. The company is committed to providing clear pathways for value realization at appropriate milestones.

Type of Investment

Investors participate through a dual-structure model:

Investment Terms

Exit Strategy

Potential options include:

• Company Buyback: At Fair Market Value (FMV), providing liquidity at institutional valuations
• Secondary Transfer: Transfer of shares to incoming investors with board approval
• Large-Scale Exit: IPO or strategic acquisition opportunities from year 7 onwards

Years 1–4: Foundation Phase

The initial focus will be on scaling cloth import cycles, complemented by passive investments in promising food ventures. Parallel to this, Amanah Capital will maintain strong liquidity reserves of at least 10% to ensure financial resilience.

During this phase, the company will actively expand into select SME opportunities in food distribution, retail, logistics, and technology. Governance systems will be institutionalized, laying the groundwork for operational excellence and transparency, while building a credible profit record to attract a broader base of investors.

Year 5 and Beyond: Expansion & Maturity Phase

By the fifth year, Amanah Capital will evolve into a diversified multi-asset investment firm with a balanced allocation across asset classes, combining stability with high-growth potential:

This diversified structure will allow the firm to capture upside from entrepreneurial growth while maintaining liquidity and risk-adjusted returns through capital markets.

Revenue Streams

These projections are based on current market conditions, proven business relationships, and conservative estimates of market penetration. Actual results may vary based on execution quality and market dynamics.

Investment Opportunity Summary

Amanah Capital represents a unique opportunity to access Pakistan's high-growth private business sector through a Shariah-compliant, professionally managed investment vehicle. Our combination of extensive networks, proven deal flow, and disciplined governance creates a compelling value proposition for investors seeking exceptional returns with institutional-grade protection.

Why Invest Now?

• First-Mover Advantage: Early investors benefit from ground-floor entry into a scalable platform before broader institutional participation
• Proven Deal Flow: Access to pre-qualified opportunities across textiles, F&B, and specialty exports
• Alignment of Interests: Founders investing their own capital alongside investor funds
• Shariah Compliance: Ethical, interest-free investment structure aligned with Islamic principles
• Professional Governance: Institutional-grade reporting, audits, and investor protection